- Brand
- GlowTheory
- Niche
- Beauty & Skincare
- Deliverables
- 5 items
- Timeline
- 8 weeks
Objectives
- Introduce a three-serum line without influencer budget
- Educate on actives while keeping watch time
- Match the engagement of the brand's human creator posts
- Build a persona the audience returns to
Strategy
One AI persona fronted the whole series: same face, same bathroom shelf, fifteen episodes. Each episode paired one active ingredient with one honest claim and one visible-texture demo. No transformation promises. The format sold consistency, and static macro photography carried the retargeting layer.
Campaign Gallery
Visual content created for this campaign
Evening-routine format with realistic skin texture
What This Shows
A concept campaign built for a fictional brand to show the approach. No performance numbers are claimed.
This concept shows how one consistent persona can carry a full education layer. Fifteen episodes, one active ingredient per episode, honest claims only. The format is built to earn watch time with consistency instead of transformation promises.
Pipeline
Deliverables
- 15 series episodes
- 30 static images
- 1 recurring persona
- Ingredient script library
- Retargeting ad set
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