- Brand
- FinTrack
- Niche
- Fintech & SaaS
- Deliverables
- 5 items
- Timeline
- 8 weeks
Objectives
- Turn a feature list into content people watch
- Drive demo signups from LinkedIn and YouTube
- Build an evergreen tutorial library for onboarding
- Keep one consistent presenter across all output
Strategy
One AI presenter became the product's voice. Every feature got two treatments: a 60-second problem-first cut for paid social and a two-minute walkthrough for the library. Screen capture carried the proof. The presenter carried the pacing. Static comparison graphics ran as the LinkedIn retargeting layer.
Campaign Gallery
Visual content created for this campaign
Presenter-led feature walkthroughs
What This Shows
A concept campaign built for a fictional brand to show the approach. No performance numbers are claimed.
This concept shows how a feature list becomes content people watch. Every feature gets a paid cut and a library walkthrough, so one production run feeds acquisition and onboarding at the same time. The presenter persona keeps every release on brand.
Pipeline
Deliverables
- 12 walkthrough videos
- 18 short-form cuts
- 20 static graphics
- 1 product presenter persona
- Onboarding tutorial library
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