- Brand
- GreenSpaces Tours
- Niche
- Travel & Tourism
- Deliverables
- 8 items
- Timeline
- Ongoing
Objectives
- Launch the brand's first campaign from a two page flyer
- Reach Toronto's South Asian diaspora on Instagram and Facebook
- Build a repeatable brand persona without a photo shoot
- Stay inside the client's real, verifiable claims
Strategy
GreenSpaces Tours sells an 8 day private tour of Skardu, Pakistan, flying from Toronto. The brand arrived with a two page flyer and no content. We built the creative system around one consistent AI persona: a design sheet, a full character turnaround, and a locked voice. The launch film runs three chained shots as one selfie style story, graded with a custom LUT and mastered to broadcast loudness. A 10 card carousel turns the full itinerary into a swipe. The client's real Skardu photography steered every environment.
Campaign Gallery
Visual content created for this campaign
The Call Home, the 22 second launch film
Results
What shipped, and where it stands
Brief to broadcast ready master in five days. The Call Home shipped with the same face in every frame, a custom Glacier and Gold grade, and a clean audio master. The itinerary carousel, campaign posters, and a 10 page design workbook followed from the same system. The engagement has since grown into a weekly social calendar and a paid Meta campaign that we plan, produce, and manage. Performance numbers will be published when the first flight completes.
Pipeline
Deliverables
- 22 second launch film
- 10 card itinerary carousel
- Campaign posters and end card
- Locked brand voice
- Custom color grade LUT
- 10 page campaign workbook
- Weekly social calendar
- Meta paid campaign setup
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