- Brand
- Products That Don't Exist
- Niche
- Studio Series
- Deliverables
- 6 items
- Timeline
- One afternoon
Objectives
- Produce a full ad for a product that does not exist
- Keep one hero consistent across four generated shots
- Protect the pack label through every frame
- Build a repeatable series for the studio's own channels
Strategy
The product came first: a fictional gummy brand dressed in the studio's own royal and silver, with three flavors that set the color script for everything after. A character turnaround locked the hero before any scene existed. The first approved frame became the anchor every later shot referenced, so four separate generations cut together like one location. The fight is product logic, a monster made of the three flavors that bursts into the gummies themselves. Audio, tagline, and the reveal end card were added in the edit and mastered to broadcast loudness.
Campaign Gallery
Visual content created for this campaign
The 28 second episode, mastered for broadcast
Results
What shipped, and where it stands
A 28 second anime energy commercial, produced in-house in one afternoon. The same face in every frame, the label held steady through the money shot, and a build workbook documenting the whole pipeline. Episode 1 of Products That Don't Exist, the studio's own series of full ads for fictional brands. The point is the proof: if a product that does not exist can get this ad, a real one can get better.
Pipeline
Deliverables
- 28 second brand film
- Fictional product and pack design
- Recurring hero persona
- 4 locked first frames
- Broadcast loudness master
- 8 page build workbook
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