Linen House Lookbook
- Brand
- Linen House
- Niche
- Home & Lifestyle
- Deliverables
- 5 items
- Timeline
- 5 weeks
Objectives
- Reposition from bedding retailer to lifestyle brand
- Produce a season's imagery without a photo shoot
- Lower CPA against a rising-cost paid account
- Feed Pinterest and Instagram from one production run
Strategy
The season was produced as a lookbook. Four room aesthetics (coastal, warm minimal, cottage, city loft) each got a full scene set, texture macros, and a 'slow morning' Reels edit. Every asset was composed to work as both organic content and ad creative, so one production run fed every channel.
Campaign Gallery
Visual content created for this campaign
Room scenes in four aesthetics
What This Shows
A concept campaign built for a fictional brand to show the approach. No performance numbers are claimed.
This concept shows a season produced without a photo shoot. Four room aesthetics from one production run, with every asset composed to work as both organic content and ad creative across Instagram and Pinterest.
Pipeline
Deliverables
- 16 Reels videos
- 48 lookbook images
- 4 room aesthetic sets
- Pinterest pin library
- Seasonal campaign guide
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