- Brand
- Products That Don't Exist
- Niche
- Studio Series
- Deliverables
- 6 items
- Timeline
- One afternoon
Objectives
- Close Season One with a full ad for a perfume that does not exist
- Cast a brand new character and lock her identity before the first frame
- Shoot the whole film as one continuous generation
- Flip the perfume cliche into a street haul without losing the brand
Strategy
Episode 3 opens as the perfume ad everyone has seen: silk, a plinth, and a whispered name. Two seconds later a hard cut lands on a phone in a cobblestone street and the film becomes a street haul. The parody buys the attention and the format flip keeps it. A brand new muse carries the film, cast from three reference plates so her identity could not drift between moments. The whole piece runs as one continuous generation, planned as seven stages with a written end state for each. The whisper and every street sound were generated with the picture, and the music added in the edit ducks under all of them. The label carries four letters and nothing else, a lesson taken straight from Episode 2.
Campaign Gallery
Visual content created for this campaign
The 27 second episode, mastered for broadcast
Results
What shipped, and where it stands
A 27 second perfume commercial and the Season One finale, produced in-house. One continuous take, a new face that never drifts, and the series hero retired on purpose: she catches the bottle out of the air holding all three season products, spritzes once, winks, and walks off. Three products, three genres, one pipeline. Mastered at broadcast loudness with a custom Royal Hush grade.
Pipeline
Deliverables
- 27 second brand film
- Fictional bottle and label design
- New muse cast from three reference plates
- Custom color grade LUT
- Broadcast loudness master
- 8 page build workbook
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