- Brand
- Products That Don't Exist
- Niche
- Studio Series
- Deliverables
- 6 items
- Timeline
- One afternoon
Objectives
- Build a full ad universe from one brand color
- Rotate the series genre while keeping the closing ritual
- Keep the hero identical to Episode 1 in a new world
- Engineer satisfying sound and physics into every beat
Strategy
Episode 2 trades Episode 1's action comedy for satisfying CGI. The whole universe is a single royal purple: a mansion hallway, a checkerboard floor, silver rails, and blackberries, chosen because the fruit is the brand color and a blackberry is a berry made of smaller berries. A colossal berry chases the camera, the fruit rides rails into the open can, the lid seals in slow motion, and the same hero from Episode 1 walks in for the closing sip and wink. When no model could render the tiny label text, the real can render was composited in by hand. The label matters more than the tool.
Campaign Gallery
Visual content created for this campaign
The 35 second episode, mastered for broadcast
Results
What shipped, and where it stands
A 35 second satisfying CGI commercial, produced in-house in one afternoon. One color owns every frame, the label survives every shot, and the recurring hero ties the series together. Episode 2 of Products That Don't Exist, mastered at broadcast loudness with an original AI score.
Pipeline
Deliverables
- 35 second brand film
- Fictional can and label design
- Custom color grade LUT
- AI generated score
- Broadcast loudness master
- 8 page build workbook
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